It's said that writing to everyone is the same as writing to no one. This course delves deeply into discovering your audience and, having done that, honing in on one fictitious person who represents the average of that group: Your avatar. You'll create their profile, even give them a face and a name. And then you'll have that printed out and next to your computer, or where ever you write. You will use this visual cue to remind you through all decision-making about voice, content and future marketing decisions. But you'll go further, doing actual market research with a handful of your avatars, so you are armed with data, as opposed to assumptions. All without hiring an expensive market research firm.
Now available to non-fiction writers everywhere, FreshVoice's exclusive Audience Avatar course will help you answer questions like:
* Who is my book for?
* How do I define my audience's interests?
* Who are their influencers, and how can I use that to help promote my book?
* What are their book browsing and buying behaviors?
* What are their social media "hangouts"?
* Are they interested in my book?
* What price will they pay?
- Education in regards to target marketing and understanding your audience
- A keen understanding and awareness of your community of interest, including an Audience Avatar Profile
- Market research using Fresh Voice Audience Avatar© tools (including online survey tool)
- Opportunities for direct contact and relationship-building with potential customers/clients/audience
- Detailed Audience Avatar market research Analysis Report & recommendations
- Access to coach Suzanne during office hours as needed
FreshVoice courses are not theoretical, or general information. They are actionable, hands-on activities that will help you write the best book possible.
It's meant to be an exciting and worthwhile journey, with concrete deliverables, exclusive videos and diagnostic tools that will keep you motivated, creatively challenged and on track to achieve your goals.
Suzanne is an experienced coach, facilitator, author, blogger and publisher. She holds a Masters Degree in Adult Education (with a specialty in online learning) from the University of Calgary, and a bachelor in Journalism & Mass Communications from Kansas State University. She has written two non-fiction books to date, Through the Rear View Mirror: The ASL Paving Story; and Birth of a Boom: Lives & Legacies of Saskatchewan Entrepreneurs. She is currently working on her third non-fiction book and her first novel.
Suzanne founded Indie Ink Publishing in 2010 as a creative content services company and boutique non-fiction publisher. Though small, having produced fewer than 20 titles, Indie proved its passion for producing high quality books from authors with fresh voices. In the process, Indie won several international book awards for its titles, and produced a Canadian best-seller. In 2016, FreshVoice purchased the assets of Indie Ink, as Suzanne moved from Canada to the Seattle area, where she now provides author coaching, online training and publishing services for her clients.
Along the way, Suzanne became one of the first publishers in Canada to experiment with crowdfunding for books and authors, and now serves the National Crowdfunding Association of Canada (NCFA) as an Ambassador. She blogs about crowdfunding, and delivers webinars and workshops in addition to her Crowdfunding for Authors & Publishers courses here in the FreshVoice Academy.
A Renaissance girl, Suzanne's 35-year career has included writing of nearly every kind, including two original albums of swing/jazz/pop music. She has won numerous writing and production awards from national and international organizations like CASE, PubWest, The Kansas Bar Association, The Great American Song Contest, the Song of the Year competition, and others.
She is founder of The Pink Notebook Project, a blog and research project that will culminate in a book and supporting online training in the next several years. She blogs for FreshVoice and has written for Huffington Post, BookBaby and other blogs about numerous subjects central to a writer's journey and book publishing.
During her professional career, Suzanne worked in advertising and public relations in New York City, was PR Director for two research-intensive Canadian universities over a period of 15 years, and ran her own communications consulting firm, Paschall Arts, for 10 years.
After completing all 5 modules of Find Your Fresh Voice you will be ready to move forward with your manuscript. Don't forget during your journey to stop now and then and have a WOW moment... I know from experience that writing a book is as much about discovering yourself as it is putting words on paper. Enjoy the trip!